Have you been searching for a sample business marketing plan to jump start your venture? Of what benefit could such a plan bring to you?

If you operate like much of the human race does, following an outline for a research project, a travel vacation, or a business plan is a whole lot simpler than if you attempt to create it all off the top of your head. For example, consider baking a cake. Do you have a list of specific ingredients, mixing directions, oven temperature and pan size to consider? If you neglect even one of these items, you could end up with something that bears no resemblance to a cake – in looks or in taste!

More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm. Likewise, more and more individuals are leaving their jobs to fulfill their entrepreneurial dreams.

The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.

Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist’s investment decision. The challenge that many ventures face, however, is that most investors will not sign non-disclosure agreements (NDAs), and NDAs are critical to maintaining the proprietary nature of the IP. This article details the appropriate strategy for addressing proprietary IP in your business plan in order to attract investor attention while retaining the confidentiality of your inventions.